We could review our organization’s performance by using analytical data. If we see the performance report, but don’t take any further action. Nothing will change.
- Outperform your competitors:Even in industries where analytical data is prevalent, some cooperations are better at using data and making a smarter decision than others.
- Be special: Adjust your marketing position and business models that are hard to be replaced by your competitors. For example, Apple inc., the maker of iPhone, changed its target metrics from the unit sales to installed base of devices. Apple is redefining their marketing position from a hardware company to a service company.
- Renewable: In a fast-paced world, no cooperation could remain top. Nokia, once the mobile phone giant, lost its appeal while it overlooked Google and Apple. So every decision-maker in an organization should keep reinventing and renew their business goal for their company.