Outperform your competitors:Even in industries where analytical data is prevalent, some cooperations are better at using data and making a smarter decision than others.
Be special: Adjust your marketing position and business models that are hard to be replaced by your competitors. For example, Apple inc., the maker of iPhone, changed its target metrics from the unit sales to installed base of devices. Apple is redefining their marketing position from a hardware company to a service company.
Renewable: In a fast-paced world, no cooperation could remain top. Nokia, once the mobile phone giant, lost its appeal while it overlooked Google and Apple. So every decision-maker in an organization should keep reinventing and renew their business goal for their company.
The author, Marga Macias, uses her past personal failures as a bless in disguise to encourage the readers to fight against the apathy. She suggests us FIVE SECRETS that could harness the greatness we were born with.
Engage with fearless honestly
Own your worth
Create the off-beaten path
Sink or swim tenacity
Invest in a mentor
One of the secrets that moves me is to create the off-beaten
path. Marga uses a quote from the book “Not Everyone Will Understand Your
Journey” to describe the courage and perseverance that everyone needs toward the
destination. “One’s unique road to success is often revealed by the lessons
learned from failed attempts to navigate without a path.”
The style of
this book is simple and elegant. The depiction of misfortune is perceptible but
doesn’t deeply overpower my sensibilities. At a first glimpse of the book title,
the five secrets sound like a little exaggerated, but in reality the secrets apply
to me and don’t overshadow the fundamental principle. Should you feel you have no
purpose or meaning in life, you could read this book.