Tell a story like a script director. Present a slide like a designer.
The author, Cole Nussbaumer Knaflic, uses simple examples and explains to every reader about how to communicate to audience using data.
You could implement these concepts by hand. Learning how to use PowerPoint well doesn’t mean you could give an excellent presentation to the audience. You must display your idea like a well-trained designer and tell a story like a Hollywood script director.
So, the author borrows some professional elements from design and script-writing such as affordance, acceptance and storyboarding. In the chapter of “case studies”, the author demonstrates how she would fix the not-so-good graphs by the concepts covering in this book.
Telling an emotional or persuasive story using data is a hard work. If we don’t consciously recognize that this takes time to do well. We run the risk of losing the potential opportunity to drive change and action.
This is the final step the audience will see. We should devote our time to storytelling with data.
In a flat world, there is nothing more certain and unchanging than uncertain and change.
In order to survive in a competitive business world, we need to learn and react constantly. However, we usually tend to think in your old way rather than the other one’s way. This obstinate behavior usually impedes us to step forward. “Communication Thinking” teaches us the concepts of business that whatever your job title is must learn in order to succeed.
It consists of 5 chapters: the essentiality of business, data, operation, strategy and agility. When you look at the whole chapter, this book seems to talk about the big idea. But when you read it, you will find it’s something practical rather than theory.
It’s hard to believe that Microsoft reinvents itself after missing the mobile revolutions.
“Hit Refresh” written by Satya Nadella, C.E.O of Microsoft, contains the stories
of how Microsoft tries to make a comeback, the future of technology and management
Here are some of my favorite notes in this book
A leader must see the external opportunities and the internal capability and culture – and all of the connection among them – and respond to them before they become obvious parts of the conventional wisdom.
What is soul in this context of a company? I don’t mean soul in a religion sense. It’s the thing that comes most naturally. It is the inner voice. It’s what motivates and provides inner direction to apply your capability.
What is the unique sensibility that we as a company have?
Envy is negative and outer– directed, not driven from within, and so I knew that it wouldn’t carry us very far down the path to true renewal.
My approach is to lead with a sense of purpose and pride in what we do, not envy or combativeness.
It’s been said we tend to overestimate what we can achieve in the short run, but underestimate what can be achieved in the long run.
We’re betting that quantum computing will make artificial intelligence more intelligent and mixed reality an even more immersive experience.
The best way to predict the future is to invent it.